In this episode of the Positive University Podcast, bestselling author Jon Gordon talks with John Ruhlin, founder of the Rhulin Group and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention. This interview may be one of the most important that you'll listen to if you want to transform your business and increase your ROR (Return On Relationships). Not only does John Rhulin share some incredibly practical strategies, the overall mindset his ideas represent could change your business and your life. Before we dive in, could you use a daily boost of positivity to help take on the day and overcome the challenges you face? Grab a copy of STAY POSITIVE, the new Wall Street Journal bestselling book by Jon Gordon and Daniel Decker. It's packed with over 300 inspiring quotes and messages to fuel your life with with positivity. Go to staypositivebook.com to learn more. Last but not least, if you enjoy this podcast make sure you hit that subscribe button and leave us a review. You can also share your favorite takeaways on social. Be sure to tag @jongordon11 on Twitter and Instagram or @jongordonpage on Facebook so Jon can respond and share.