In this episode of Add To Cart, we are joined by Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. In this chat, Jonathan shares why performance isn’t just a technical activity but an exercise in understanding and reacting to customer psychology. He breaks down why Google’s Core Web Vitals should be the tool you use to measure your website performance - and breaks down the metrics you should be looking at. He gives us other tools to measure errors, load testing and more. And he shares why getting site performance right is similar to how Disneyland designs their ride experience. Got you in now? 

Links from the episode:

Sydney Tools

Amazon Page Speed Study

Walmart - Page Speed and Business Metrics

Google Web Dev

Google’s Chrome extension to measure Lighthouse while you’re browsing

Intro to using the Waterfall in Chrome Dev Tools

New Relic

LogRocket

BlazeMeter

The State of Online Retail Performance

About your co-host: Jonathan Day from Aligent

Jonathan is an experienced leader in eCommerce, respected in Australia and overseas. Since entering the emerging web industry in the late 90s, Jonathan has delivered ground-breaking projects, spanning from North American clients such as nintendo.com and Zumiez, through to numerous “world-firsts” in the Magento community under the Aligent banner. Aligent has pioneered initiatives that deliver outstanding customer experiences in domains such as Headless, Subscriptions, B2B and omnichannel. Established by Jonathan in 2009. Aligent has grown to more than 100 staff, delivering eCommerce solutions with brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Aligent's success is founded on passion for quality, long-term relationships and community.

You can contact Jonathan at LinkedIn

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