Today, JB sits down with Jordan Schultz, analyst and insider who has covered sports for major titans of industry, including: Yahoo Sports, HuffPost, Bleacher Report, and most recently, ESPN. The two Jordans discuss the massive impact of sports and how its robust business model has evolved. Schultz also gives us insight into his life and what he’s learned about business from his famous dad, ex CEO of Starbucks, Howard Schultz. So grab your favorite coffee and get comfortable, because this episode is one you don’t want to miss.

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