Welcome to the Busi-ness Podcast.

This week, I chat to Ariel Booker and Josh White, co-founders of Europe’s leading canned water brand, CanO Water. After an eye-opening trip to Thailand, which left them shocked by the amount of litter on the beaches, Josh and Ariel, along with their third co-founder Perry Fielding, were determined to find a more sustainable alternative to single-use plastic bottles and CanO Water was born. Launching in 2015, the brand has grown exponentially, down to the founders passion, authenticity and guerrilla approach. Since then, the brand has sold over 20million cans and is currently celebrating a mega fundraising round, with backing from the former European President of Heineken. This year, Ariel, Josh and Perry made the Forbes 30 Under 30 list and the brand is making serious moves in the food and drinks sector, but remains dedicated to their core mission of making a difference. 

We talked about how authenticity is at the core of the brand’s messaging and how the how the concept came to fruition. We discussed their hardcore guerrilla approach, the importance of showing up everywhere and how they remained focused in getting the brand seen. Ariel and Josh spoke honestly about their relationship as co-founders and how they would make things happen, no matter what people told them. Naturally, we discussed sustainability, originality and being the first in their sector to do something different. I was fortunate enough to know and work with the boys at their launch several years ago, and I’m so excited to have been able to capture this conversation and share it with you

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