• What is journey modeling? 
• Take a look at what decisions people make and what it means for your potential people to look for you
• What brings true value to your School/District?
• Where are you bringing value to your employee and where are they bringing value to you? 
• What skill sets are you looking for and are articulated in the 
• Bringing people into your fold before you really get them in the door. 
• You want to appeal to the individual and create a customer experience.
• Weird to think of these future employees as a customer of your district. 
• How are people seeing you? And what are they seeing? 
• Are your messages being seen in a positive way? 
• Identify a friction point and how you could turn that into a touchpoint
• How could you use LinkedIn in a more effective manner? 
• Engage with your constituents - go and ask what people are saying. 
• It’s valuable to know each student’s name, but have you talked to every parent? 
• Collaborative
• Job descriptions from old-school approaches. 
• Key drivers for specific generations. 
• Value talents and skillsets in that job description
• Expectations around the job and the process
• How do you make people feel wanted? 
• Relationships and setting expectations.
• HR does have the opportunity to grow here. 
• You can still communicate. 
• You can automate many of these sequences. 
• Automate what you can
• New Hire Onramp Email Template
• Journey Model - teachers saw that they weren’t hearing from districts during a period of time over the summer. 
• People expect a certain level of interaction with schools and districts to understand what is going on. 
• Showing them what it is to be in the community. 
• Journey Model components - catalyst, question-asking, touchpoints (community, benefits, etc.), decision-making process, after acceptance, on ramping, continuing
• Identifying key focus areas

About Molly McGowan Gorsuch, APR

Director of Client Engagement at Rhodes Branding

Molly is the liaison between education leaders and Rhodes Branding, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest.

You can find me on LinkedIn, or @MollyMGorsuch on Twitter. 

Learn more about today's sponsors, Playworks and IXL:

We’re proud to be sponsored by Playworks, a 501(c)3 nonprofit organization with evidence-based practices that help schools improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.

If you’re a school or district leader struggling with the challenge of chronic absenteeism, as so many are across the U.S., you may not realize that structured recess is a research-backed approach to keep kids in school. In fact, a UC Berkeley study of Title I schools found that those partnering with Playworks had significantly lower chronic absenteeism rates. Further, Mathematica research demonstrated that Playworks schools spent 27% less time transitioning from recess back to learning, saving teachers valuable instructional time. 

These results are possible for your students, too. Learn how Playworks can help you improve student-educator relationships, belonging, and attendance by signing up for a quick no-obligation conversation. 

We’re also thrilled to be sponsored by IXL. 

IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:

• Simplify and streamline technology
• Save teachers’ time
• Reliably meet Tier 1 standards
• Improve student performance on state assessments

🚀 Ready to see why leading districts trust IXL for their educational needs? Visit IXL.com/BE today to learn more about how IXL can elevate your school or district.