The Andrew Faris Podcast

Ju Rhyu Had A $630MM Exit. Is She Happy Now?

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It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M.

So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and whether or not all that money actually made her happy.

EPISODE HIGHLIGHTS

  • [00:02:03] Acne care brand and product.
  • [00:03:18] Launching on Amazon.
  • [00:08:30] What made Hero successful?
  • [00:09:38] Focusing on profitable channels.
  • [00:13:40] Prioritizing retail over DTC.
  • [00:16:29] Acquisition and role transition.
  • [00:19:44] Selling the business and the best day of her life.
  • [00:23:08] Investment opportunities and exclusivity.
  • [00:26:23] Scaling an e-commerce business.
  • [00:30:56] Happiness after a successful exit.
  • [00:34:46] Work and fulfillment in life.
  • [00:35:27] Transitioning after a successful exit.
  • [00:39:02] The value of mistakes.
  • [00:42:04] Amazon-first distribution strategy.

    • EPISODE SPONSOR

    Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months.

    OTHERE AFP EPISODES REFERENCED IN THIS EPISODE

    • "Patrick Coddou Sold Supply" (Spotify, Apple)
    • "Patrick Coddou, One Year After The Exit" (Spotify, Apple)
    • "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple)

      • FOLLOW UP WITH JU

      • Follow Ju on X: https://twitter.com/jurhyu
      • Follow Ju on Instagram: https://www.instagram.com/jurhyu

        • FOLLOW UP WITH ANDREW

        • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
        • Email Andrew: [email protected]
        • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

          • EPISODE MUSIC

          • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
            • ...more
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            The Andrew Faris PodcastBy Andrew Faris
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