Julian wants to bring Menopause out of the darkness and he's well placed to do so as founder of Propaganda Agency and chair of Gen M.

We start our conversation with some of Julian's working background because, whilst interesting in its own right, it gives some context to how and why he does what he does today in the 'Menosphere'. We get a little bit of the history of make-up as we know it today, his former company Illamasqua and I tell you, he is a visionary.

It's easy for those of us who are in this space to simply demand the highest quality solutions to Menopause symptoms but Julian offers an alternative perspective and one that really got me thinking. We still need to reach so many millions of women who remain unaware of what is happening to them in Perimenopause and some of them are scared. Awareness must come first. Of course none of us want to be taken for a ride as a consumer but his view is good food for thought.

Julian shares with us how he became such a champion of the underdog that is Menopause and the real emotional trigger that encouraged him along this path. It is a story which many of you may find deeply upsetting and is one that you will know if you have heard of David Salmon. It is truly heartbreaking and still needs to be told so nobody else may suffer the same.

Julian talks about how men can help, how brands are innately powerful in our society and how women don't need to be told what to do: "A Choice. That's what women need, a choice."

You can find Julian @Julian Kynaston on Linked In

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