Pinterest users are planners. They tend to plan well in advance of whatever holiday, season, or event is on the horizon. As marketers, we need to plan and prepare for those particular time frames and by pin exactly what people are looking for at the time they are searching for it.

Want more information about what to pin all year round? Check out my (amazing!) Ultimate Pinterest Planner. 

Now let’s talk specifically about July Pinterest trends!

July Pinterest Trends

What to Pin in July

Right now, summer barbecue recipes are really trending. Salads and side dishes are also trending, even though you don’t use the grill to prepare them! Think strategically about what people would be searching for as it relates to those summer barbecues.

Related: Pinterest Marketing for Food Bloggers

I hate to say it, but back to school is currently a trending topic as well. Here in Portland, the kids don’t get out of school till mid to late June, and by July, Target is already stocked with their back to school supplies. Be thinking about organizational hacks for all those school supplies that people will be buying. 

Summer cocktails and lazy days are how most of us enjoy soaking up the summer. Gardening and summer weddings are big, too. Also, don’t forget about Amazon Prime Day in July, which is a great opportunity to make affiliate income. Those mega-organized people out there who like to get a jump start on their Christmas shopping will be taking advantage of Prime Day and will eat up your pins about the topic. 

People are still vacationing and traveling. If you’re not in North America, think about the things that people in your country are doing as far as traveling goes. And for those who don’t like traveling or can’t afford it, pin about staycations and the best things to do in your hometown.

Related: Pinterest Marketing for Travel Bloggers & Businesses

If you’re e-commerce and sell products, think about what products you have that could be seasonal. Make sure you’re pinning about those products strategically. Make sure you have one product photo and one lifestyle photo of that product. Be sure to show the product in action to help the pinner engage with that product.

Another great way to get your finger on the pulse of what’s trending on Pinterest during a specific timepoint is to explore keywords using the Pinterest Trends Tool.

What to Promote in July

If you’ve never done promoted pin advertising, it’s very simple. I’ve been doing a lot of intensive research about promoted pins over the last month, as we are planning to release a promoted pin service very soon. An important first step is to determine your goal. Your goal for promoting should not be only increased pageviews or traffic. It should also include: adding subscribers to your email list, product sales, or some other conversion that continually adds people to your community.

If you have back to school content or maybe something related to travel and you have an optimized post that will really hook them in, run a promoted pin campaign around that content. Always be as strategic as possible. Your goal should be to keep your audience as engaged as possible so that you can continue to communicate with them.