(Wylder is now available on iOS + Android.)

In this episode, the Josh hosts Brian Peterson (Wolfie's World) + Karl Speedgoat Meltzer to dbate about the sponsorship of Western States, focusing on the merits of Nike versus Hoka as potential partners.

This is hypothetical, obviously. We use Nike to make a point - Hoka is missing a lot of opportunities that Nike would not miss.

Ultimately, this feels like less of a debate and more of a discussion around what we need in this sport.

Both sides present compelling arguments, with insights from Karl Meltzer, a prominent figure in the trail running community (and Hoka's first pro athlete and namesake of one of the best selling shoes in trail running history - Hoka Speedgoat), emphasizing the importance of sponsorship dynamics and media representation in shaping the future of ultra running.

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Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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