Seize the Yay

Kate Morris // The beauty boss we all adore


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I hope you’re all keeping safe and well and getting through iso. I’ve got another episode that was recorded before things ramped up, so again, I hope it gives you a lovely little break from these crazy times. I’ve heard this story SO many times but it never gets old, I literally met Kate when I fangirled all over her way back at a women’s event before I’d even graduated. I never imagined I’d get to speak alongside her or chat with her on a podcast, but that’s just another example of how things might not always end up how you expect them – they often end up better.


Kate started her online store, Adore Beauty, pretty much before e-commerce was even a word back in 1999 at just 21 years old after working the Clarins counter at a department store and getting frustrated with how intimidating the beauty experience was. She has now grown Adore from a garage in Murrumbeena to a hugely successful multimillion dollar beauty destination with over twenty years under her belt. She is an expert in resilience and constant innovation, with Estee Lauder saying no for FOURTEEN years before she locked them in and continues to blaze a trail in the beauty industry. She tells it straight and I absolutely love her for it – introducing, Kate Morris.


+ Follow Kate here

+ Visit Adore Beauty here

+ Announcements on Insta at @spoonful_of_sarah

+ Join our Facebook community here

+ Subscribe to not miss out on the next instalment of YAY!

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Seize the YayBy Sarah Davidson

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