Today I am joined by one of the funniest humans I know, Kate Toon. She's hilarious and a kick arse business owner with so many iterations of how she's done it throughout the years. We talk everything from motivation, to online course launches, Search Engine Optimisation to killing off products and services that you love.

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. She's also a mad good hula hooper.

Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Kate runs Australia's only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.

Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

Enjoy this episode with the wonderfully interesting Kate.