There’s a view we're an international outlier with our labelling regulations. 

The standards are under review from the Ministry for Regulation in its latest attack on red tape. 

Minister David Seymour says the labelling codes seem overly restrictive. 

He says for example, Chemist Warehouse has someone employed full time to check labels. 

BusinessNZ CEO Katherine Rich told Mike Hosking it's an issue for overseas companies having to deal with regulations here that are nowhere else. 

She says if you buy a bottle of French or Spanish wine, it'll have an ugly white sticker on it – that's because of rules that only apply here. 

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