Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand reputation, and requires practical strategies and tools for identification and management to keep content fresh and effective. Talking points include: How do you identify ineffective content? What metrics do you look at? What has the zero click serp done to identifying this content? What do you do about it? Should you delete old content? How does this feed into content strategy?