Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.

If you only pay attention to one GA4 resource - make it this one.

Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know.

PLUS he shares some resources that will make implementing it and benefiting from it so much easier.

Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience!

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.

He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list.

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing.

Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here.

We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).

Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more efficiently.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.

Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?

And, yes, we'll also be asking for the latest and best loyalty marketng tips too.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.

Plus our guest will reveal the new service he's built to make it really easy for you to do just this.

Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.

She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC.

We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as well!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Everything you need to know to improve your videos and graphics this year. (and save time!)

Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor.

He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story works best at different stages of the sales funnel, different approaches, and how to scale the results. Be scared of the founders story ad no more!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo