Keep Optimising

By Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketin

... more

5

1818 ratings

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FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 319 episodes available.

Keep Optimising episodes:

August 09, 2023Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.
In this episode we discuss:
What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)
Evolving into an agency catering to eCommerce brands
How iOS 14 changed the industry
Taking care of conversion tracking and signals – what you need to know
How to keep your creative clear and targeted
Why privacy concerns are here to stay

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
August 02, 2023Digital Advertising: TikTok ads overview with Ben Muir from Unsociable
Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.
In this episode we discuss:
What is TikTok Shop and how can it help brands?
Why you need to reallocate some of your 2023 budget to TikTok ads
The results you can expect in terms of speed and ROI
Strategies for live selling
What’s the one thing to do with TikTok ads right now?

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox
Find your next eCommerce tool >> https://keepopt.com/tech

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
39min
July 26, 2023Community: The Do's and Don'ts of Community Building with Lottie Unwin
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.
In this episode we discuss:
What is the difference between audience and community?
Digging into the commercial context of community
Who is your “army of content creators”?
Ideas of online experiences
Why autonomy is the secret ingredient for any successful community
When should you NOT build a Community?

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
34min
July 19, 2023Community: Just using your Email Marketing to build Community with Katie Skelton
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!
In this episode we discuss:
What you need to know about frequency and spam emails
Debunking the idea that email is a one-way communication tool
Master your short form content
The metrics spreadsheet Katie uses
Why unsubscribers can still be fans of your business

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
29min
July 12, 2023Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas
Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.
In this episode we discuss:
The key considerations and challenges in choosing the right platform
Treating all participants equally in a customer community
Overcoming the negative perception of Facebook
How to enhance your products and services from community feedback
How to not be overly-commercial in your community messaging

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
35min
July 05, 2023Community: Exponential Growth from Word-of-Mouth with Victoria Murden
Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales.
In this episode we discuss:
Community: what is it and how can our brand benefit from it?
Organic advocacy
Partnering with suitable brands in your community
Social listening
Optimising your creative

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
33min
June 28, 2023Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy
Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too.
She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond.
From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.
In this episode we discuss:
Optimising Facebook ads - what's working now
‘Training’ the algorithm
Allocating budget
Using lookalikes
TikTok and reel style videos

text to follow

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
30min
June 21, 2023Facebook Ads: How to Grow Your Mailing List with Laura Hanlon
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard.
It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware!
She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.
In this episode we discuss:
Sourcing email addresses
Lead gen ads
Optimising copy and creative
Converting leads
… and how to stay creative in the wake of AI

text to follow

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
30min
June 14, 2023Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox
Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels.
In this episode we discuss:
Using AI tools to help with your Facebook ads management
Chat GPT as a tool to generate copy
AI image creation
The future of AI tools
How to ‘train’ AI to deliver optimal results

text to follow

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
31min
June 07, 2023Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.
She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.
In this episode we discuss:
What is Advantage+ and how does it work?
Utilising algorithms to target demographics
Factoring annual sales peaks into your marketing
Leaving targeting to AI and focusing on creative
Getting the best results from algorithmic marketing

text to follow

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
37min

FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 319 episodes available.

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