Keep Optimising

By Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.

In our weekly episodes, we go deep into a different area of the marketing method we’r... more

5

1818 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 265 episodes available.

Keep Optimising episodes:

October 19, 2022 TikTok Advertising 101 with expert Sven Muchow
Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.
Chloe asks Sven all the questions you want answers to about this new platform - budget, timescales, optimisation tips, likely performance, what's working? what isn't? and lots, lots more.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
37min
October 12, 2022 TikTok Influencer Marketing with Kristen Wiley from Statusphere
Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
34min
October 05, 2022 TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid
Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.
This month we’re all about TIKTOK
Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.
Why now?
Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.
And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.
Essentially – whilst still new and exciting, there’s a road map for getting stuck in.
Warning time – for many TikTok is still going to be a bright shiny object, so my aim this month is to… give you the insight you need to:
- Decide if it’s for you this year or not
And if it is…
- Reach a point of success faster because we’ve given you the insight you need to save you having to learn it the hard way
We’re starting by exploring the “Creator” phenomenon.
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
38min
September 28, 2022eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads
In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.
Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.
Our experts are...
Burc Tanir, Prisync
Jordan Owen, Mollie
Jessica Totillo Coster, eCommerce Badassery
Arnaud Betourne, Nest Commerce
Chaya Oosterbroek, Yoast
Mark Hook, Brightpearl
Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
26min
September 21, 2022 Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker
Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.
He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.
The 5 are:
1. Know what makes your audience tick
2. Demo not a catalogue
3. Mobile first
4. Advantages beats benefits and features
5. BUT don’t forget the features!
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
39min
September 14, 2022 Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel
Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!
Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.
AND he's sharing some killer Insider Tips - so make sure you listen to the end!
1. Be selective with your product portfolio
2. The Two Ways you MUST Optimise your listings
3. How manage your wholesalers who sell on Amazon
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
40min
September 07, 2022 Marketplaces: Using niche marketplaces to grow new customer acquisition
Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.
He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)
Get all the links and resources we mention at KeepOptimising.com
Episode sponsored by Klaviyo
...more
37min
August 31, 20225 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce
Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.
The 5 tips we'll be discussing are:
Trim the Fat in your P&L
Segment your customers
Survey your customer segments
Create bundles to offer value
Invest in top of funnel content

[Originally part of our 'Q4 Updates' Month with episodes 110-114]
Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
...more
39min
August 24, 2022 Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley
Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!
In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.
[Originally part of our 'Q4 Updates' Month with episodes 110-114]
Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
...more
36min
August 17, 2022 Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy
Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size.
[Originally part of our 'Q4 Updates' Month with episodes 110-114]
Episode sponsored by Klaviyo
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
...more
33min

FAQs about Keep Optimising:

How many episodes does Keep Optimising have?

The podcast currently has 265 episodes available.

More shows like Keep Optimising

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

Shopify Masters by Shopify

Shopify Masters

373 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

62 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

747 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,908 Listeners

Winning With Shopify by Winning With Shopify

Winning With Shopify

95 Listeners

My First Million by Hubspot Media

My First Million

2,617 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

481 Listeners

Ecommerce: The Hammersley Brothers Ecommerce Podcast by The Hammersley Brothers

Ecommerce: The Hammersley Brothers Ecommerce Podcast

4 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

293 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,061 Listeners

eCommerce Explored by Chloe Thomas

eCommerce Explored

0 Listeners

Stick to Football by The Overlap

Stick to Football

349 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

812 Listeners