• Are you struggling to clear your overstocks?
• Do you want to sell more product at full price?

Then come and join us at our brand new free virtual event - https://keepopt.com/summit

Where Chloe will be joined by a host of experts to help you BOTH clear your overstocks, and AVOID them in the future.

It's not to be missed.

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content.

In this episode we discuss:

• Improving the marketing methods you’re already using 
• Updating your email content to achieve low-effort, high-performance results 
• Repurposing already existing content 
• How to create fun, authentic content 
• Understanding your audience’s communication styles

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.

In this episode we discuss:

• How to overcome some of the challenges with email marketing for luxury and premium brands
• What you can do with abandoned cart and abandoned browse through email
• Mapping out our your customer’s post-purchase flows and following, so you don’t have one-time customers
• The power of SMS and what we can learn from the US market
• Segmentation for your VIP customers (hint: it’s not about discounts)

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. 

In this episode we discuss:

• The foundations of economics 101: those with the best margins will always win
• The top 3 things that the best brands are doing
• Where are we with Next-Gen AI Media-Buying?
• Why the next biggest skill is being able to understand how to augment AI workflows
• And why attribution will always be flawed – and how to embrace that

Check out Triple Whale now >> https://keepopt.com/triplewhale

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry.

Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.

In this episode we discuss:

• The basics that you need in place before you even start thinking about attribution
• Why it's important to get the numbers right
• How to avoid the common pitfalls Jo has seen
• The danger of making assumptions and decisions made on errors
• The power of incremental testing

Check out Triple Whale now >> https://keepopt.com/triplewhale

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?

In this episode we discuss:

• Why attribution doesn’t need to be so complicated 
• Being clear on who you are presenting the data to
• Why User Acquisition and Traffic Acquisition are key reports to monitor
• Having the right analytics in place to ensure that the data coming through is correct
• Getting ready for BigQuery and the future of your raw data

Check out Triple Whale now >> https://keepopt.com/triplewhale

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!

In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working.

We discuss

• getting your first-party data in order,
• how attribution helps you understand the customer behaviour and journey,
• and how to do marketing sustainably by tracking your carbon cost of traffic sources.

Check out Triple Whale now >> https://keepopt.com/triplewhale

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels.

This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.

Jonny talks about the different types of strategies, including

• Manual,
• Maximise Impressions,
• Maximise Clicks,
• Maximise Conversion
• and Maximise Conversion Value.

We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!

Imogen talks about the key changes to Google Keywords ads in 2023. We unpack

• how Ad formats have changed greatly,
• the new goal-based campaign type Performance Max (aka PMax)
• keeping an eye on ROAS (Return on Ad Spend),
• responsive text ads – and the power of the full-stop.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!

Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins!

Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.

Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor