We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google.

He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue. 

In this episode we discuss:

• Where to start with upgrading your SEO
• AI integration 
• Steps to take around process driven tactics 
• How to get started with SEO
• Resources for keeping up to date with SEO trends

Book your free 1 hour consultant call now >> https://keepopt.com/spec

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power.

In this episode we discuss:

• The pros and cons of performing a site migration 
• Reusing and improving your current website assets 
• Minimising risk when updating SEO
• Including alt text to optimise SEO
• Is a website migration the right move for your business?

Book your free 1 hour consultant call now >> https://keepopt.com/spec

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing.

In this episode we discuss:

• Reducing our carbon footprint 
• Optimising brand websites to deliver better SEO
• How simplifying user experience can increase sustainability 
• Effective keyword research
• Practical steps to garner more conversions from online stores

Book your free 1 hour consultant call now >> https://keepopt.com/spec

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.

In this episode we discuss:

• Being smarter and more transparent with consumer data
• Getting the most out of our email campaigns 
• Optimising website design for dark mode and mobile 
• Practical applications for AI 
• How and when to use automation 
• Deliverability and security

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.

In this episode we discuss:

• The benefits of doing away with weekly newsletters
• Be hyper specific with your targeted messaging
• Identifying customers’ pain points
• Practical tips for drafting genuine and engaging newsletters 
• Making marketing materials more fun

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels.

They’ve already helped over 30 brands to generate over $50m via email and SMS alone.

Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.

In this episode we discuss:

• Implementing SMS into your marketing campaigns 
• The right time to start expanding your reach
• The various uses for SMS… and which approach has the most benefit for your brand
• Where to source your addresses 
• How best to communicate with your customers via SMS

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

• Are you struggling to clear your overstocks?
• Do you want to sell more product at full price?

Then come and join us at our brand new free virtual event - https://keepopt.com/summit

Where Chloe will be joined by a host of experts to help you BOTH clear your overstocks, and AVOID them in the future.

It's not to be missed.

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content.

In this episode we discuss:

• Improving the marketing methods you’re already using 
• Updating your email content to achieve low-effort, high-performance results 
• Repurposing already existing content 
• How to create fun, authentic content 
• Understanding your audience’s communication styles

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.

In this episode we discuss:

• How to overcome some of the challenges with email marketing for luxury and premium brands
• What you can do with abandoned cart and abandoned browse through email
• Mapping out our your customer’s post-purchase flows and following, so you don’t have one-time customers
• The power of SMS and what we can learn from the US market
• Segmentation for your VIP customers (hint: it’s not about discounts)

Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. 

In this episode we discuss:

• The foundations of economics 101: those with the best margins will always win
• The top 3 things that the best brands are doing
• Where are we with Next-Gen AI Media-Buying?
• Why the next biggest skill is being able to understand how to augment AI workflows
• And why attribution will always be flawed – and how to embrace that

Check out Triple Whale now >> https://keepopt.com/triplewhale

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor