Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.

In this episode, we discuss:

• The importance of a targeted and evergreen affiliate offer
• How paying commissions promptly positively affects your program and why reserves are key for handling refunds
• What competitive commission rates can mean for your business and your affiliates

Dive in:

[02:54] Thomas’ affiliate marketing journey.

[06:30] Getting your affiliate offer right.

[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.

[14:49] Send affiliates to targeted landing pages designed to convert.

[17:37] Go evergreen on your offers.

[19:04] How speed of payment can affect your affiliate program.

[22:33] Affiliate success depends on business model, conversions.

[26:06] Listen to hear Thomas’ Insider Tips!

Find our notes here: https://keepopt.com/189

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.

In this episode, we discuss:

• The evolution of affiliate marketing
• How luxury and premium brands can utilize affiliate marketing successfully
• The collaboration between PR and affiliate marketing

Dive in:

[04:19] Affiliate marketing is still very much about relationships.

[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.

[09:17] Control affiliate program, manage who participates.

[12:02] Being in a network has its advantages.

[14:41] Affiliates need dedicated manager for success.

[16:18] Complementing the work of PR.

[18:23] Clever technical solutions improve affiliate conversion rates.

[20:49] Listen to Red’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.

In this episode, we discuss:

• The importance of diversifying your affiliate portfolio
• Why building strong relationships with your affiliates is key
• Video content and the future of affiliate marketing

Dive in:

[04:32] The different types of affiliates brands can incorporate in their strategy.

[07:12] Why brands should diversify their affiliate portfolio.

[08:20] Affiliate marketing comes down to building relationships.

[12:27] Having the right messaging to get responses from cold outreach.

[14:30] Identify conflicts of interest in affiliate partnerships.

[16:00] Where to start with your affiliate marketing in 2024.

[19:11] Listen to Rick’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.

In this episode, we discuss:

• The importance of building relationships in affiliate marketing
• How to strategically integrate affiliates into your marketing strategy
• Choosing the right technology for your affiliate program

Dive in:

[02:19] Rachel’s affiliate marketing journey.

[06:42] Affiliate activity needs clear targets and objectives.

[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.

[13:56] Affiliate sites are a business in their own right.

[16:36] Have the right expectations from upper-funnel activities.

[18:23] Choosing technology for affiliate partnership requires strategy.

[21:48] The importance of providing the business KPIs and goals to your affiliate channel.

[23:55] Hear Rachel’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.

In this episode, we discuss:

• Why affiliate marketing is a balance between relationship-building and analytics
• The opportunities presented by the collaboration between PR and affiliates
• What’s working in affiliate marketing in 2024

Dive in:

[03:15] Chikay Lo’s start in performance marketing.

[07:35] Relationships is a huge part of affiliate marketing success.

[12:13] Increased competition leads to rising advertising costs.

[16:12] Diversify partnerships to spread risk and innovate.

[19:17] Editors and writers now tasked with affiliate targets.

[21:59] Chikay’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.

In this episode, we discuss:

• The power of user-generated content
• Why brands should bear in mind the ethical considerations and legal compliance for UGC
• How video UGC can elevate your content marketing strategy

Dive in:

[03:09] Why should brands care about UGC?

[05:28] Video builds trust and showcases products effectively.

[06:15] Create engaging unboxing experience, seek video reviews.

[09:12] Seeking permission to use UGC.

[11:32] Brands should comply with legal requirements for influencers.

[13:53] Honesty and moderation required for posting reviews.

[15:51] 1-star reviews can help!

[17:32] When to ask for reviews is also key.

[19:05] Jameela’s Insider Tips!

Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!

In this episode, we discuss:

• Why social commerce is more than social media selling
• How collaboration among teams is crucial for social commerce success
• Why your success in social commerce depends on authenticity

Dive in:

[02:00] Sophie’s journey into content marketing and social commerce.

[04:41] How LiSA was founded.

[05:51] What social commerce encompasses.

[09:57] Working out how to start your social commerce strategy.

[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.

[18:38] Sectors that are on social commerce.

[22:05] Authenticity is key for brands to find success with social commerce.

[23:49] Listen to Sophie’s Insider Tips!

Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.

In this episode, we discuss:

• Dynamic and personalized nudging
• Balancing push and pull strategies
• Understanding and applying psychological mechanisms

Dive in:

[03:57] Testing behavioral interventions.

[08:28] How scarcity nudges and other psychological mechanisms affect returns.

[10:48] Product pages should be better and more personalized using AI and tech.

[14:06] Basic knowledge of behavioural science helps businesses.

[18:52] Simplification is key for effective communication.

[23:45] AI and behavioural science combine for insights.

[29:37] Combining AI with behavioral science for influence.

Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.

In this episode you will learn:

• How Katrina helps her clients generate more traffic through content marketing
• What impact does visual content have on SEO?
• How to use Generative AI to speed up the creation process without sacrificing originality
• The team's writing process and a production line approach
• Advice on outsourcing content creation to virtual assistants in different countries
• How does "fun drunk auntie content" stand out?

[07:14] Blogging is more challenging, but still possible.

[13:40] AI used for idea generation, and not just writing.

[16:15] A team of experts to create articles efficiently.

[23:04] Insider tips on content marketing.

[27:37] Stolen content led to sharing decisions.

[30:30] Using AI to improve SEO content creation.

Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop.

Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.

In this episode we discuss:

• Use LinkedIn as a resource for learning more about TikTok strategies
• Why is SEO becoming more important on TikTok?
• Generating original content is necessary for success
• How will the Shop tab on TikTok become more important for product search?
• Where to get started on the affiliate side of TikTok shop
• How to layer your Affiliate offerings to maximise sales

[03:06] TikTok addiction led to business opportunities.

[07:19] Finding relevant videos and engaging creators.

[12:53] Potential abuse of TikTok button and brand control.

[14:57] Directly send invites to promote products.

[19:45] TikTok offers opportunities for direct purchasing.

[24:37] Platform changes and competitive brands.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor