Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.

In this episode we discuss:

• How can businesses maximise their sales potential on TikTok Shop?
• What are the benefits of using live streams to drive sales?
• How to determine the success of influencer collaborations
• Strategies for gaining initial followers and growing a brand's presence on TikTok
• What are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?

[05:06] Why getting followers on TikTok can be challenging.

[08:59] Posting 5 times a day… now once.

[12:43] Creators can request samples and earn commissions.

[14:03] TikTok's algorithm matters more than followers. 

[18:27] Testing 2-hour live breaks creates suspense.

[21:20] TikTok ads deliver crazy ROAS..

[23:09] Ads and tips on TikTok.

[29:17] Live streams drive sales and require moderator presence.

[29:55] Delegate admin, build data for better ads.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17.

They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September.

By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!

In this episode we discuss:

• How to set up fulfilment for TikTok Shop
• How to drive sales on TikTok Shop
• What incentives does TikTok Shop offer?
• How to effectively track revenue and payouts from TikTok
• What are the benefits of incorporating live selling strategies?
• AI and automation tools that streamline eCommerce operations on TikTok Shop

[04:05] Improved infrastructure integrates order data with ERP

[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.

[12:04] Lack of a system creates uncertainty in payments.

[14:39] Technology helps become a successful omnichannel retailer.

[17:46] Beauty is a prominent category, including trying on products and discussing their qualities.

[21:40] TikTok needs sellers and live content.

[24:20] Understanding browser buyers and TikTok's audience.

[28:20] Testing new products and offers for optimisation.

[31:10] AI will handle customer service within a year.

[34:15] Incentives and reduced barriers.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth.

Going from zero to 33,000 followers in that time, with a low-cost strategy.

In this episode we discuss:

• Selling via methods OTHER than TikTok Shop
• Organic TikTok
• Creator TikTok
• Strategies to engage with influencers and ensure better outreach and engagement
• The balance between perfection in content creation and the need for consistent output
• Where do you start with TikTok?
• How do posts on TikTok drive engagement, followers, and website traffic?

[01:12] Thomas J Vosper shares their TikTok growth strategy.

[05:06] TikTok helped build an audience quickly, unlike other channels.

[09:14] TikTok offers a vast audience for content creators.

[11:03] Marketplace strives for brand approval on TikTok.

[19:19] Bypassed creator marketplace, and did targeted outreach instead.

[24:35] Posts with high engagement drive sign-ups.

[25:55] In-house team created majority of content.

[30:51] Consistency is key for optimizing content.

[33:56] The future of TikTok is uncertain with many alternatives.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015!

She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.

And Carolyn's sharing her process for working out which social media platform you should be publishing content on.

The 10 second Social Platform Check.

In this episode we discuss:

• You need clear goals to develop a social media strategy
• How can businesses leverage TikTok for organic social media success?
• The importance of long-form content for LinkedIn and YouTube
• The potential benefits and drawbacks of creating viral posts on LinkedIn
• How can businesses manage their social media presence across multiple platforms?

[04:44] Demographics are not important for platform selection.

[06:40] Disclaimers, goals, and audience are crucial.

[10:34] TikTok and YouTube are important for content.

[14:31] Meaningful conversations and organic marketing goals.

[17:02] Management: Consider team bandwidth for new platform.

[20:36] Know the audience intimately for effective organic marketing.

[25:26] Social media giants redefine in community era.

Find your next eCommerce tool >> https://keepopt.com/tech

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!

In this episode we discuss:

• What do you need in a content calendar?
• The different ways to visualise and organise a content calendar
• How can organic social media exposure lead people to discover a brand on other channels?
• Having a consistent presence across multiple social media networks
• How can a joint content calendar for Instagram, Pinterest, and Facebook be beneficial for brands?

[04:24] Importance of content calendar for organic social.

[07:03] Black Friday and Cyber Monday content calendar importance.

[14:41] Understanding social post goals, and brand experience is crucial.

[18:36] Cross-promote content on various social media platforms.

[21:36] Reusing content can be beneficial, but not always.

[25:56] Continuing creative growth on social networks is vital.

[29:24] Hybrid approach to marketing with AI for businesses.

[32:47] Content calendars essential for organic social media.

Find your next eCommerce tool >> https://keepopt.com/tech

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…

In this episode we discuss:

• How does a retailer approach using organic social media?
• What role did TikTok play in Colin's social media strategy?
• Why X (Twitter) is Colin’s best sales channel for organic sales
• AI-generated content and its implications
• The impact of niche platforms like Threads

[06:11] Frustration with low engagement on social media.

[07:41] Instagram and Facebook ad platforms are complex and expensive. 

[10:47] Podcast sponsor engages with targeted, fun audiences.

[13:42] Tailored content engages audiences and boosts sales.

[17:43] X (Twitter) sales in 6 figures.

[24:15] Understanding user behaviour on social media platforms is crucial for success. 

[27:58] AI-driven social media nightmare: government, companies, profit-seekers.

[29:13] AI interview training could lead to unusable content.

Find your next eCommerce tool >> https://keepopt.com/tech

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.

 In this episode we discuss:

• Participating in a community-building exercise to attract customers
• How does the Moast help track interactions and experiences with a brand?
• Why one-to-one social proof and social commerce is crucial for brands
• The test with the Chat GPT AI bot versus real customer interactions
• Why is conversion rate optimization so often misunderstood?

[04:07] How Moast connects undecided shoppers with local customers.

[08:56] The Halo effect improves the shopping experience.

[10:31] Marketing strategy requires work to find what works. 

[14:29] Interactive testimonials and customers becoming touch points.

[19:01] Digital word of mouth

[21:21] Obsess over product, and engage and create content.

[25:10] Authentic social interactions are vital for eCommerce.

[27:51] How to create interactive testimonials for business.

Find your next eCommerce tool >> https://keepopt.com/tech

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Welcome to this year’s Black Friday Top Tips episode!

Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.

Here's who's sharing their top tip for Black Friday:

• Mary Lister, Triple Whale
• Jodie Guichard, Inventory Planner by Sage
• David Meakin, SHOPLINE
• Imogen Collins, Genie Goals
• Ed Barter, Herdify
• Fiona Stevens, Loyalty Lion
• Derric Haynie, Pipe17
• Jessica Totillo Coster, eCommerce Badassery
• Greg Zakowicz, Omnisend

 In this episode we discuss:

• TikTok Shop’s impact on Black Friday strategies
• Why is it important to attract attention to your brand on Black Friday?
• Should you focus on existing customers? Or new customer acquisition?
• Launching a loyalty program before Black Friday
• How can automation, specifically in email marketing, drive sales on Black Friday?
• What should your discount strategy look like?
• How to make sure your systems don't have a meltdown

[07:22] Tech solutions streamline stock management and boost efficiency.

[12:51] Consumers' buying behaviour driven by social cues.

[16:18] Black Friday success relies on loyal customers.

[20:20] TikTok shop gaining popularity, cost-effective for brands.

[22:51] 2023 has been a weird year for businesses. 

[26:27] Email and SMS automation boost sales.

[29:31] Don't neglect your strategy for Black Friday. 

And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM. 

 In this episode we discuss:

• How to use AI to create website copy effectively every time
• How to easily protect your brand from the errors of AI
• How to win in an AI content tsunami
• How to identify legitimate information vs. misinformation in the field of AI
• How can this help optimise customer acquisition channels?
• How to use this technology to improve peak performance

[07:15] Exciting future for generative AI despite challenges.

[10:31] Accelerating brands embrace automation, optimisation, and productivity.

[15:24] Cohort targeting and cross-selling.

[17:27] Hyper targeted content with granular messaging. 

[26:15] Advice for hesitant listeners to adopt AI.

[29:46] An AI content tool that automates team efficiency.

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!

 In this episode we discuss:

• How do different customers engage with products through different channels?
• How to preserve brand values on DTC websites
• Tips for companies preparing for Black Friday promotions
• How can bundles be effectively used in promotions?
• Incorporating mystery boxes into promotions: the potential benefits and drawbacks 

[05:15] Academic research shows negotiation costs: time, face.

[08:43] Customer lifetime value key to profit.

[10:56] Different customers require different channels of sales.

[17:35] Marketing message: big percentage vs. discounting

[27:02] Optimise by looking at competitors and tools.

[30:12] Ways to improve promotions and increase profitability.

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy