In this episode, we had the honour of sitting down and chatting with the man, the myth, the legend, Michael Cole!

Michael Cole is a co-founder of Summit Salon Business Center and serves SSBC as a board member, shareholder, and facilitator. Michael has been in the biz for over 40 years as a stylist, manager, executive chain director, and salon owner and has picked up quite a few tricks along the way that he shares with us in this episode.

A huge part of Michael’s success has been attributed to his unique ability to observe current and future digital marketing trends and turning them into helpful systems for salon owners to utilize and grow their business. One of the digital marketing trends that he hopped on almost immediately was Instagram Reels, and he spills the tea on how to incorporate them into your salon’s social media marketing game plan!

So if you’ve ever struggled with how to use Instagram and Reels to build your business, this episode is an absolute must listen!

Huge thanks to our incredible guest, Michael Cole- you absolutely need to check out his reels for yourself @michaelcole_summit

You can check us out on social @salon.s.o.s for your daily dose of all things digital marketing!