Keeping Your Brand Relevant with Jac Phillips

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.

About Jac Phillips

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.

Episode Highlights

“Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity.

“Today is another lesson in anthropology.” This has been Jac’s daily mantra in striving to better understand her brands’ customers.

How do you keep Visa culturally relevant? As we discussed, this isn’t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival.

What brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty!

To learn more, go to jacphillips.com.

As We Wrap …

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On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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