The ONE Thing

246. Keith Cunningham | How Business Owners Should Think During a Crisis


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Are you holding on too tightly to the way things used to be?

With all that is going on today, there is so much uncertainty. A marked lack of clarity. As business owners, what are some of the things we should be thinking about right now? Don’t let the past, and your attachment to it, stop you from casting a new vision that will bring you into the future.

To help you get clarity, we sat down with past guest Keith Cunningham. He is one of the most important business voices of our time because he challenges us to look at our businesses and identify what opportunities we have today that we didn’t have in the past — and that’s just what so many people need at this moment.

Many of us are facing the challenge of having our goals become irrelevant or unattainable in an instant. We have a second interview with Keith Cunningham where he walks through in detail what he did when he was at rock bottom to build himself back up — way back. That will be shared during our virtual goal-setting retreats this fall. If you want to learn more about that, you can go to the1thing.com/setmygoals.

In this episode, you will learn...

  • [09:56] Strengthening your ability to make decisions
  • [14:55] How we should be thinking to remain cautious
  • [24:12] Why we need to be willing to reinvent ourselves
  • [27:45] The three audits every business owner needs to be doing
  • [32:25] The ONE question you can ask yourself to move forward

  • Links & Tools From This Episode

    • Learn more about Keith: keystothevault.com
    • Virtual Goal Setting Retreat: the1thing.com/setmygoals

    • Mentioned in this episode:

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