In this episode of Add To Cart, we are joined by Kelly Jamieson, who founded Edible Blooms as a small family business, keen to bring moments of joy in the form of sweet treat bouquets to as many people as possible.  Now, 17 years later, Edible Blooms has grown to include gourmet gift hampers and living plant gift deliveries and took out the 2022 Canstar Most Satisfied Customers Award.  In this chat, Kelly shares her decision to move away from NPS as a customer feedback tool, her mini guide to great business plan writing and the best thing about having a sibling Co founder.

Links from the episode:

The Five Most Important You’ll Ever Ask About Your Organisation by Peter Drucker

Shopify (sponsored)

Packleo (sponsored)

Questions answered:

• What’s the most common reason for sending and receiving Edible Blooms? 
• What are your top tips for writing business plans?
• What does Edible Blooms do to positively impact the environment?

** Shopify Webinar **

Commerce Trends Webinar: ANZ. Join Moderator Kathryn Stavropoulos, Julie Mathers, CEO of Snuggle Hunny, Drew Mansur, Co-founder of TileCloud, and James Johnson Director of Technology Services at Shopify, who will be sharing insights and advice on how your business can find the upside of a down economy.

Tuesday, February 7, 2pm AEDT | 4pm NZDT

Register now: Commerce Trends Digital Briefing | Australia and New Zealand Webinar

About your co-host: Kelly Jamieson from Edible Blooms

Back in 2005, Kelly founded Edible Blooms as an online retail gift destination with her sister Abbey and they were proud early pioneers of ecommerce in Australia. Fast forward nearly 18 years and they’ve gathered a collection of business awards including the 2022 Canstar #1 Online Gift Delivery Company for Australia, Telstra Business of the Year for Australia and SA Business Woman of the Year. Today an Edible Blooms smile arrives on a doorstep faster than every two minutes daily across Australia and New Zealand. 

You can contact Kelly at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart a

Questions? Shoot us a text!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community