On this week in sales we’ll be looking at: 

* Kentucky fried chicken’s CRM* Micro learning * Naval’s guide to getting rich

And much more!

NEWS:

KFC appoints Rapp to CRM account

KFC has appointed Rapp as its retained CRM agency partner in the UK and Ireland, after a review assisted by AAR.

https://www.campaignlive.co.uk/article/kfc-appoints-rapp-crm-account/1713470

HubSpot Expands Its CRM Platform With the Launch of Operations Hub

The new product is designed to transform the role of operations professionals across the business world and empower them to take center stage in helping their companies scale.

As companies scale, systems break. Every team builds their own process, data gets siloed, and efficiency tanks. To grow better, operations teams need the tools that make them central to growth — not an afterthought.

Whether you’re part of a central RevOps team or run Ops for a single department, Operations Hub gives you a unified toolset that connects apps, cleans customer data, and automates business processes under one central CRM platform.

https://www.hubspot.com/products/operations

Terminus announced its next-generation API integration with LinkedIn Marketing Solutions.

Terminus originally integrated with LinkedIn Marketing Solutions in 2018; the next-gen API integration now includes:

* Improved account matching and targeting. * Campaign-level reporting. * Support for all LinkedIn ad types.

The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Customers can leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists.

https://www.martechcube.com/martech-leader-terminus-launches-next-gen-audience-and-reporting/

Pipedrive Introduces Smart Docs to Enhance Remote Sales and Help Close Deals Faster

 With Pipedrive’s Smart Docs Pro users can:

* Sign electronically: the new cloud-based eSignatures functionality allows documents to be signed without needing extra software, making the process significantly faster and more secure.* Share documents internally: easily grant access of all templates to all users in a central storage location, or apply specific permissions to each document to allow certain colleagues or teams to access

https://www.streetinsider.com/Business+Wire/Pipedrive+Introduces+Smart+Docs+to+Enhance+Remote+Sales+and+Help+Close+Deals+Faster/18287625.html

How Microlearning Helps Sales Teams Perform Better

One survey indicates microlearning can boost engagement to more than 50 percent. Deploy audio snippets, video, and engaging quizzes to ensure learners remain engaged with the training program.

When microassessments are integrated into the sales training program, both sales personnel and training managers can gain valuable insights that can lead to better sales...