We often hear the term "Know Your Audience," but what does that really mean? In this episode, I  take you through a step-by-step process to help you customize every speech to the needs of the specific audience you are presenting to.

Basically there are four things you need to know about your audience to be able to design a presentation that they want to hear. I spend the first half or more of the episode taking you through this simple four-step process to help you know your audience better.

However, there is another really big concept that most presenters disregard. It is the emotional motive that the audience member has for being there. Once you understand this concept, your audiences will love your presentations.

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Show Notes: Know Your Audience (https://www.fearlesspresentations.com/know-your-audience-before-designing-your-sales-presentation/)