Podcast Notes Key Takeaways

• “Design is all about emotion” – Frank Stephenson
  • As most cars look alike, a car’s design is one of the best ways to stand out and create an emotional connection with customers
• “Designers aren’t wired to play it safe; they’re wired to take risks”  – Frank Stephenson
• Every car needs a design language—a brand recognition factor; a consumer should be able to look at a car and know which brand made it
• Frank often turns to nature for design inspiration (the process of mimicking nature’s natural occurrences is known as biomimicry)
• Do what you love
  • “If you’re doing something you love, you’re going to put that much more effort into it, and the rewards from doing well are a catalyst to do even better” – Frank Stephenson

Read the full notes @ podcastnotes.org



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Renowned car designer Frank Stephenson teaches the path to mastery, innovation, and taking creative risks. He also gives us a peek into the future of automobiles and what it means for us.

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