RealTrending

KW Maps Coach Craig Goodliffe offers strategies for commission conversations


Listen Later

On this week’s episode of the RealTrending podcast, we are joined by Craig Goodliffe, KW Maps coach and the founder and CEO of Cyberbacker, a company that provides administrative support and virtual assistant services to real estate firms.

Craig and Tracey talk about the misconceptions and misinformation plaguing consumer perceptions of commissions, the comission lawsuit and subsequent settlements, as well as strategies for agents to engage in transparent commission conversations with clients. He also discusses current opportunities that he sees in the market and industry and the significance of education and financing options.

Here’s a glimpse of what you’ll learn:

  • Consumers and agents are confused about the settlement and how commissions are paid.
  • Agents should accurately explain the value of commissions and the services they provide to buyers.
  • Buyer agents should focus on understanding client needs and setting clear expectations. Listing agents should emphasize the benefits of higher commissions in attracting more buyers.
  • Agents should educate themselves on financing options and affordability to better serve their clients.

  • Related to this episode:

    • Connect with Craig on LinkedIn
    • KW Maps Coaching
    • Cyberbacker
    • The Gathering
    • HousingWire’s YouTube Channel

    • Enjoy the episode!

      The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store

      RealTrendingBy RealTrends

      • 4.4
      • 4.4
      • 4.4
      • 4.4
      • 4.4

      4.4

      15 ratings


      More shows like RealTrending

      View all
      Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

      Real Estate Training & Coaching School

      685 Listeners

      Real Estate Rockstars Podcast by Aaron Amuchastegui

      Real Estate Rockstars Podcast

      878 Listeners

      The Tom Ferry Podcast Experience by Tom Ferry

      The Tom Ferry Podcast Experience

      1,128 Listeners

      It's a Good Life by Brian Buffini

      It's a Good Life

      2,541 Listeners

      Real Wealth Show: Real Estate Investing Podcast by Kathy Fettke / RealWealth

      Real Wealth Show: Real Estate Investing Podcast

      421 Listeners

      The ONE Thing by Keller Podcast Network

      The ONE Thing

      1,114 Listeners

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

      272 Listeners

      Power House by HousingWire

      Power House

      63 Listeners

      Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

      Real Estate News: Real Estate Investing Podcast

      565 Listeners

      Ninja Selling Podcast by Ninja Selling

      Ninja Selling Podcast

      332 Listeners

      Massive Agent Podcast by Dustin Brohm

      Massive Agent Podcast

      341 Listeners

      Real Estate Rookie by BiggerPockets

      Real Estate Rookie

      1,842 Listeners

      Business School with Sharran Srivatsaa by Sharran Srivatsaa

      Business School with Sharran Srivatsaa

      111 Listeners

      HousingWire Daily by HousingWire

      HousingWire Daily

      161 Listeners

      On The Market by BiggerPockets

      On The Market

      894 Listeners

      The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

      The Millionaire Real Estate Agent | The MREA Podcast

      391 Listeners

      Top of Mind by HousingWire

      Top of Mind

      28 Listeners

      House of Data by Altos Research

      House of Data

      4 Listeners

      The RMD Podcast by Reverse Mortgage Daily

      The RMD Podcast

      4 Listeners