The Unofficial Shopify Podcast

Lady Gaga’s on Shopify: Go Behind the Build


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Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.

Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.

In this episode, Shopify Partner Michal Klim takes us inside the build:

  • How Hydrogen and Oxygen power a site that never stands still.
  • Why merch sales weren’t the top priority—and what was.
  • Why a “conversion-first” mindset wouldn’t work here—and what did.

It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

🎧 Listen now on The Unofficial Shopify Podcast.

The Unofficial Shopify Podcast is made by possible by our sponsors:

  • Zipify – Build high-converting sales funnels
  • Cleverific – Smart order editing for Shopify
  • Address Validator – Reduce delivery address errors & costs

Special thanks to our friends at Shopify and to our listeners.

Show Links

  • Lady Gaga’s Shopify Store – See the site in action
  • Abracadabra! Building Lady Gaga's magical storefront experience on Hydrogen - Shopify Newsroom article
  • Commerce-UI – The agency behind Lady Gaga’s Shopify site
  • Shopify Hydrogen – Build headless commerce experiences
  • Shopify Oxygen – Deploy Hydrogen storefronts on Shopify’s infrastructure
  • Sanity CMS – Headless CMS used for editorial content

Work with Kurt

Want to optimize your Shopify store and grow your business? I help Shopify merchants like you increase conversions, streamline operations, and build standout online experiences.

Apply to work with me: Ethercycle
See how I’ve helped other brands: Recent Client Successes
Get my best Shopify insights: Join My Newsletter

Let’s make your Shopify store better, faster, and more profitable.

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The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

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