30 Minutes to President's Club | No-Nonsense Sales

Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame


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ACTIONABLE TAKEAWAYS:

  1. Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp.
  2. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first.
  3. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process.
  4. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday.


    ELEANOR'S PATH TO PRESIDENTS CLUB:

    • Head of Sales @ Retool
    • Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment
    • Global Head of Commercial Renewals and Retention @ Segment
    • Head of Customer Success and Solutions engineering @ Clever Inc

    • RESOURCES DISCUSSED:

      • Join our weekly newsletter
      • Things you can steal
      • 

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        30 Minutes to President's Club | No-Nonsense SalesBy Armand Farrokh & Nick Cegelski

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