Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.

This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.

But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely not see any difference and will go to the cheapest.

When you don’t have a unique mechanism that you can articulate to the market, then the only differentiator is the price.  

In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. Tune in!

Key Takeaways

- Why large group training is a red ocean (00:52)

- What’s your unique differentiator (05:04)

- Pricing is a bad differentiator (08:30)

- How to market your unique mechanism (09:55)

- Take a hard look at the data (11:20)

- Switching to semi-private training (15:16)

Additional Resources 

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

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