The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.

The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.

Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.

However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. 

This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.

It's worth noting that elements of this personalized marketing already exist.

For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.

But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.

Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.

Tune in to learn more!

Key Takeaways

- Segmenting leads using AI (01:15)

- Knowing your avatar client (07:53)

- Identifying your avatar clients’ interests (09:27)

- You have to know who you are serving (12:54)

- Every lead costs you, even those that aren’t a good fit (16:23)

- A systematized approach creates a consistent experience (23:43)

- It doesn’t take much to win (27:10)

Additional Resources

- Relive Every Session of the 2023 FitPro Growth Summit

- Apply For Your Profit Milestone Award 

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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