LashCast

What is your tax strategy with your business?"Uh, Paul...my strategy is to not pay any taxes."Okay...I know...paying taxes sucks but not paying them is not a strategy. You are playing a game that if you lose, it can cost you so much that you might be paying the IRS for the next 10 years. If you like to gamble, go for it....but if you want to be a professional there is a better way.I know this might sound crazy...but there are some very good financial reasons to pay your taxes. In today's episode, we discuss some of those reasons and hope you'll see paying taxes through a new lens. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867 DISCOUNT CODE FOR SCOTTSDALE CLASS: "SCOTTSDALE300"March 7-8 in Sydney Australia (location is almost locked in).April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

RUTHIE BELLE DISCOUNT CODE: LASHCASTSave 20% for 30 days on all productsWhen we first started working in the last industry back in 2005, if you asked another lash artist for any sort of info or help, there'd be no way they'd do anything to help you. You'd have better luck breaking into Fort Knox than finding out what glue a lash artist was using. Thankfully our industry has changed a lot in the last six years and one of the people who has helped to bring that change is Ruthie Belle. We are excited to have lash legend Ruthie come on our podcast and share her wisdom and insight. Over the last few years, Ruthie has been building an online tool that she wants to give to you. It's called "The Ultimate Guide for Lash & Brow Artistry", and it's packed full of information that can help you with your career. Truth is she could change you a lot of money for it but she's made it available for the industry for free. In this episode, Ruthie unpacks what is in her guide and shares details on how it call came together. To get access to this info click here: https://bit.ly/3KyBlOoWebsite: https://www.ruthiebelle.com/IG: @ruthiebelleANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867March 7-8 in Sydney AustraliaApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

If you have been a lash artist for a while, I'm sure you have thought about being a lash trainer. It's just part of the lash artist's journey and thinking about what you want to do next. In today's episode Deanna Campese of International Lash Masters joins us to talk about what it takes to be a lash trainer. Deanna trains lash trainers all the time and has a heart to see our industry grow and do better in the area of training. Since Deanna trains lash educators we felt she would be a great resource for you if you are thinking about moving into training this year or sometime in the future. Lash Educator Link:https://www.lashdeyelashes.com/products/educatorLinks to other trainings:https://ilm.thinkific.com/Deanna also shares about her Syndey Lash Masters Conference that is coming up on March 6, 2022. We'll be speaking there along with an amazing lineup and if you can make it, we'd love to see you there. If you want to get more info about the conference or want to buy a ticket, please click here: https://www.lashdeyelashes.com/products/sydney-lash-masters-conferenceANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867March 7-8 in Sydney AustraliaApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 11-12 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

2022 is here and I'm sure you've spent the last week or two thinking about how you can make this year your business's best year yet. The question is...what will give you your business the most lift? How can you get the biggest bang for your buck?If all you've done so far in your planning is think I want to make more money or be more booked...then you plans might need to be thought out a little better. I have some good news for you!Last week Strategie, our favorite salon coaching company, posted a great article on things you could do to improve your business in 2022. We really liked the article and felt we'd just go over the article and share some of our thoughts on things you can do to improve your business in 2022. Here's a link to the article: https://bit.ly/3zR5yDJStrategies website: https://strategies.com/ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867March 7-8 in Sydney AustraliaApril 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNLMay 14-15 in New York / LINK: https://bit.ly/3fkHmzOJune 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

How good are you at staying focused every day? Do you find yourself being distracted by pretty much anything? I have struggled with focus all my life. When I was growing up they did not test me for ADHD but I'm pretty sure if I was tested now that box would get checked off. Over the years I have learned a handful of little things that help me to be more focused and Tussanee and I felt we'd like to share some of those tips in today's episode. We also give you a preview of all the stuff we have been working on sine LashCon ended. We have webinars, trainings, coaching and of course LashCon later this year. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEFeb 26-27 in Scottsdale, ArizonaMarch 7-8 in Sydney AustraliaApril 9-10 in Austin, TexasMay 14-15 in New York June 4-5 Los Angeles, CaliforniaOur classes will be up for sale on our website soon: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASH ALLERGY WEBINAR Our lash allergy course is back! If you want to learn how to stop losing clients to the lash allergy you need to take this webinar. To sign up click on the link below LINK: https://bit.ly/3gzDR7w⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

One of the most exciting and difficult challenges in life is building a business. Every business has its own challenges. So many of us who take on this challenge don't have a lot of experience in starting a business so it can be quite daunting and difficult. In today's episode, we have Nikki Scott from Beat Gang Lashes share her journey in building a beauty business from scratch. I know many of our listeners have a dream of running their own business and we hope this episode will inspire and you and encourage you. Nikki shares all sorts of gems and insights about building her business and we know you'll get a lot out of this episode. Beat Gang Website: https://www.beatganglash.com/IG: @beatganglashesANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

Merry Christmas lash family!January can be a slow time in the beauty industry. It's pretty normal to see clients say they need to take a break due to the normal overspending that happens during the holidays. That said there are some things you can do as a lash artist to minimize this reality. In this episode, we share a handful of ideas that you can try so this January you'll see your books be a little more full than previous years. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

Making big changes in your life can be crippling. So many doubts and fears can swarm into our minds. "What if I fail?" "What if I can't pay my bills?" "What if my second-grade teacher Mrs. Johnson was right and I'll amount to nothing?"We've all been there and it's never fun. In today's episode, Marley Ortiz goes into detail about how it's been a difficult journey to go from a steady job that provided stability to a job working full-time as a lash artist where she would have to rely on herself for everything. We really enjoyed talking to Marley and hearing her story and know you will really enjoy her openness and transparency. IG: @marley_glamANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

How do you price your services? Do you charge by time, by service difficulty, by how many certificates you have on your wall? There seems to be a lot of confusion on how much you should charge.Years ago when we first got into lashing there were salons charging by how many lashes you applied. One salon near us would charge you a different price for 30 lashes, 60 lashes, or 90 lashes per eye. I remember hearing stories where clients would try to count how many lashes were applied just to make sure they were not getting ripped off. While I'm thankful we have gotten away from that bad "best practice", a lot of lash artists still don't seem to know how to charge for their services. Everyone loves to say "charge your worth" online but what is your worth? In today's episode, Kayly Hertz of Educated Artistry Podcast joins us in the LashCast booth at the Lash Vegas IBS show (yes we recorded this almost 6 months ago). Kayla has been podcasting for over 2 years now and in this episode, we sit down with her and talk about pricing. It's a great conversation and Kayla gives some great tips...so pull out your pen and paper so you can write them down. Check out Kayla's podcast: https://apple.co/3oRQIJ3ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]

We are finally back!The LASHCONference 2021 was a huge success! We took some time off from the podcast to wrap things up and we are now ready to get back at it!For our first episode since LashCon, we thought we'd pass out a handful of "thank yous" to all the people and brands who made our con happen and we thought we'd share some of the lessons we took from this year's event.While running a 500 person event is not exactly the same thing as running a lash business, we tried our best to find things we learned that will also help you with your business. The plan is to bet back to our weekly podcast so you can start to look for new fresh content from us!I do want to say thank you to everyone who attended LashCon and for all the love and support we have received since the event ended. Overall the response has been amazing and we are so motivated to make LashCon an even more amazing event next year! We hope to sell tickets starting in March of 2022. ANNOUNCEMENTS:⁣⁣⁣TUSSANEE'S LASH RETENTION AND STYLING COURSEWe will be announcing class dates soon in early January.LASHCAST'S 2022 WEBINAR SCHEDULEWe have 7 webinars planned for 2022 and we will be launching the dates just after Christmas. ⁣⁣⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]