Santhi Ramesh is the CMO of The Hershey Company. A senior global marketing executive, Santhi’s career spans several years and across powerful brands such as Colgate-Palmolive, McCain Foods, and Walmart. She completed her Master of Business Administration degree at the Stephen M. Ross School of Business at the University of Michigan and graduated with a Bachelor’s degree in Engineering from the University of Madras. A staunch advocate for women, Santhi is also a proud member of Chief, an organization for women leaders.

Santhi joins us today to discuss what it takes to launch a global campaign to uplift women. She shares her background and explains how her father inspired her to have a career in marketing. She outlines her strategies for leading and championing a global team. Santhi also provides her insights on reaching out and marketing to women globally and describes why Hershey’s “Her for She” campaign is close to her heart.

“It’s all about creating a sisterhood. We need to be in it together and support each other. We can all rise together.” - Santhi Ramesh

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This week’s takeaways from Entreprenista:

Santhi’s role after business school and the key lessons she learned while working at WalmartKey lessons she learned while working at WalmartThe 20-Foot Rule and the power of packagingSituational leadership and her thought process on championing a global teamHer advice on collaborating on projects virtuallyCreative problem-solving skills and brainstorming techniques for successThe “Her for She” campaign and what it’s like to launch a global movementSanthi’s tactics for reaching out and marketing to women globallyWhy the “Her for She” Campaign is important to SanthiSanthi’s efforts in uplifting womenThe importance of loving what you do and Santhi’s advice on balancing work and life

Resources Mentioned:

Book: Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim CollinsBook: Outliers: The Story of Success by Malcolm GladwellBook: Execution: The Discipline of Getting Things Done by Larry Bossidy

Our Favorite Quotes:

“Look at what the shopper wants. We often look at what the consumer wants but overlook the dynamics in a retail environment that drives a purchase.” - Santhi Ramesh“Empower teams to unleash their creativity.” - Santhi Ramesh“Going through the life of a woman: understanding that experience and solving the problems she has is most important in serving her needs and maximizing the potential for you as a business owner.” - Santhi Ramesh

Connect with Santhi Ramesh:

The Hershey CompanyThe Hershey Company on LinkedInThe Hershey Company on InstagramThe Hershey Company on FacebookThe Hershey Company on TwitterThe Hershey Company on YouTubeSanthi Ramesh on LinkedIn

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