The Law Firm Marketing Minute

Law Firm Marketing in 2025: What's Trending


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🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and what’s flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing mistake firms keep making, this episode is your shortcut to smarter strategy.

📌 Key Takeaways:

  • 75% of firms have no real marketing plan—and it shows.
  • Networking still delivers the highest ROI (but most lawyers skip it).
  • Content, lead nurturing, and AI are reshaping how top firms grow.

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The Law Firm Marketing MinuteBy Spotlight Marketing + Branding

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