Ron Baker, a renowned expert on value pricing and subscription models for professionals, comes back to the show for a lively discussion on LinkedIn. We dive deep into the pitfalls of cost accounting and timesheets, particularly in the context of legal and professional services. Ron shares insights from his and his late colleague Reginald Tomas Lee’s works, detailing why traditional cost accounting is fundamentally flawed and emphasizing the shift toward a transformation economy. We explore how professionals can better manage their teams, pricing strategies, and client relationships without relying on outdated metrics. Ron also highlights his collaboration with Ed Kless on their new venture, Threshold, aimed at guiding firms into this new economic era. Essential listening for anyone looking to modernize their practice and align with the evolving landscape of professional services.

__________________________

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In the sixteenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the topic of outsourcing within a law firm. They explore how to decide what to outsource, the potential benefits, and the practical challenges. Lauren shares her limited experience with outsourcing, detailing a partnership with a contract attorney for contested cases to avoid burnout from litigation. Mathew talks about his theoretical approach and future plans for outsourcing, including hiring legal externs and potentially acquiring a title company. Both emphasize the importance of standard operating procedures, efficient client experiences, and laying the groundwork for potentially selling a law firm in the future. They contemplate the nuances of maintaining quality while delegating tasks, ensuring legal compliance, and incorporating technology to enhance business operations.

__________________________

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In the fifteenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss strategies for keeping costs low in a small or solo law firm. They emphasize the benefits of handling tasks like bookkeeping, marketing, and client meetings themselves to avoid outsourcing expenses, thereby passing savings onto clients. They talk about using affordable or free tools such as Wave Accounting and various digital solutions to streamline operations. Topics also include the pros and cons of virtual law firms, managing credit card processing fees, the importance of regularly assessing expenses, and making strategic decisions about subscriptions and purchases.

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In the fourteenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss their approaches to budgeting, financial planning, and tracking expenses, sharing practical tips and personal anecdotes on handling cash flow, leveraging credit card rewards, and making smart financial decisions. Mathew provides insights into maximizing rewards through credit card strategies and utilizing tools like Amazon Business Prime, while Lauren elaborates on the importance of consistent tracking and the profit-first method. They also touch on the significance of managing payroll taxes and quarterly estimates, emphasizing the need for informed financial planning to sustain and grow a successful law firm. Lauren also shares her approach to managing payroll and estimated tax payments. Both Mathew and Lauren highlight the necessity of adaptive financial strategies that cater to individual needs and circumstances, ensuring firm sustainability and personal financial health.

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Jonathan Mast, the founder of White Beard Strategies, discusses the transformative impact of AI and large language models on professional services, particularly within the legal industry. Jonathan shares insights on the efficiency benefits of generative AI, such as handling mundane tasks and drafting documents, emphasizing how lawyers can leverage AI to save substantial time and align better with client expectations. He shares details about his consulting approach, which involves coaching teams to integrate AI into their workflows, thereby enhancing productivity without significantly increasing costs.

Jonathan also explores the evolution of AI, comparing the shift from typewriters to word processors to the current transition to AI tools. He advises that, unlike outdated methods, AI can offer significant advantages if properly implemented and utilized, either personally or by empowering administrative staff. Jonathan touches on the importance of specialized AI tools tailored to specific legal fields, the significance of contextual language understanding, and the need for lawyers to embrace these advanced technologies to stay competitive. He advocates for a subscription model in AI consultancy, similar to the modern legal practice models, providing continuous support and adaptation in this rapidly evolving field.

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Jeff Holman, founder of the law firm Intellectual Strategies, and his wife and operations lead, Brooke Holman, discuss their approach to running a fractional general counsel practice, primarily serving startups and scaling businesses. Jeff shares his background starting in Silicon Valley and moving to an in-house role before starting his own practice in 2018. The firm operates on various billing models, including flat fees, hourly rates, and retainers, but Jeff and Brooke are considering moving entirely away from hourly billing. They emphasize building the firm as a business, leveraging technology such as Monday.com, Calendly, Jotform, and various integrations to streamline operations and enhance client communication, allowing flexibility and scalability without compromising service quality. Brooke's role as an integrator complements Jeff’s visionary approach, helping to set up and manage efficient systems from scratch.

They explain their process for onboarding clients, utilizing a structured system to ensure clear communication and service delivery. They delve into the importance of aligning billing practices with client needs and expectations, suggesting that fixed fees and subscription models can foster better lawyer-client relationships compared to traditional hourly billing. Jeff and Brooke highlight their innovative use of technology and automation to maintain a lean operation, which allows them to offer their legal services at competitive prices while ensuring client satisfaction. They are also involved in building a community around the fractional general counsel space, indicating their commitment to both their clients and peers in reshaping the legal industry.

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In the thirteenth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the shifts in legal service pricing in the ever-evolving tech-powered, AI-efficient world. They discuss the obsolescence of billable hours and advocate for value-based pricing models like flat fees and subscription services, explaining their benefits for both law firms and clients. Mathew shares insights on using a subscription model to offer accessible legal counsel and manage cash flow, leveraging his experiences with different tiers and project-based pricing. They emphasize the importance of clearly defining the scope of services, setting client expectations, and adapting pricing strategies to meet market demands, ultimately enabling firms to ensure profitability and client satisfaction.

__________________________

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In the twelfth episode of How to Run a Law Firm in 2025, in Part 2 of a two-part topic, Lauren Lester and Mathew Kerbis discuss the integration of AI in legal practice, particularly focusing on the evolution of AI tools for lawyers. They highlight various AI tools like Google NotebookLM, Clio, MyCase, AffiniPay, Filevine, Perplexity, Notion, Paxton, and others, explaining how these can help law firms save time, enhance knowledge management, and improve efficiency. They emphasize the importance of effectively using AI prompts, staying updated with emerging tools through platforms like Perplexity and the website “There's an AI for that” and leveraging AI to transform legal research and document drafting. They also touch on legal-specific AI tools such as Paxton.ai for substantive work. They suggest that embracing AI and value-based pricing models like subscriptions and flat fees are crucial for modernizing law firm operations and ensuring sustainability in the evolving legal industry.

__________________________

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Niki Black, Principal Legal Insights Strategist at AffiniPay, elaborates on the transformative impact of generative AI on the legal profession. She asserts that AI’s ability to enhance efficiencies and predict pricing structures will lead to the eventual demise of the billable hour, suggesting that AI’s integration will soon become indispensable in legal practices. According to Niki, sophisticated consumers of legal services like insurance companies and in-house counsels will drive the adoption of AI by expecting faster, more cost-effective solutions. These market pressures, alongside AI’s ability to provide insightful data analysis and predictive analytics, will compel law firms, especially boutique and midsize firms, to adapt or face being outcompeted.

Niki also touches on the ethical implications and potential risks of not adopting AI, likening future generative AI’s indispensability to past shifts like the adoption of cloud computing and social media awareness. She argues that AI will lead to more competitive and client-centered pricing strategies while alleviating some of the negative client experiences associated with hourly billing. Additionally, Niki highlights the emerging trend where AI's capabilities in legal practice management and billing software enable law firms to leverage their internal data for more profitable and efficient operations, emphasizing the rapid pace at which AI is expected to transform legal services.

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In the eleventh episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss the role of AI in Part 1 of a two-part topic. They explore various AI tools, emphasizing tools like Claude for improving language tasks, Google’s NotebookLM for managing documents, and the deep research capabilities of Gemini. Lauren highlights her experiences with AI tools like Claude for enhancing daily workflows and reducing the fear around AI adoption. Mathew covers the importance of leveraging AI for both administrative and substantive legal tasks, mentioning the integration of AI functionalities in tools lawyers already use, such as Canva and Grammarly. The conversation also touches on the potential future of law firms, including custom app development through AI tools.

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.