In the sixth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss how they evaluate and discover new technology for their practices. They emphasize the importance of identifying specific needs before adopting new tech tools and warn against “shiny object syndrome.” They discover new technology through various channels including podcasts, ads, client recommendations, and industry newsletters. They stress the importance of hands-on testing through demos before committing to new software and discuss how they evaluate the cost-benefit ratio of tech investments, particularly for flat-fee practices where hourly calculations don’t apply. They note that while legal-specific technology often lags behind general business tools, they prefer “best of breed” specialized solutions over all-in-one platforms. They also discuss the importance of regularly reviewing their tech stack to eliminate unnecessary subscriptions and ensure their tools remain cost-effective. They suggest tracking software and subscription costs to help make informed decisions about new technology investments.

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In the fifth episode of How to Run a Law Firm in 2025, Lauren Lester and Mathew Kerbis discuss strategies for pitching legal services and creating marketing materials. They explore the challenges of crafting effective elevator pitches, particularly when handling multiple practice areas. The hosts share their experiences with different pitching approaches, including Kerbis’ memorable marketing jingle and Lester’s focus on “protecting your peace.” They emphasize the importance of using simple, non-legal language and focusing on solving client problems rather than highlighting attorney credentials. They delve into practical marketing tools, with both hosts praising Canva for creating professional marketing materials like flyers, business cards, and one-pagers. They stress the value of in-person networking events for practicing and refining pitches, even for practice areas that might not seem obviously suited for business networking. The hosts recommend the StoryBrand framework for defining client problems clearly and suggest that marketing materials should prioritize client benefits over attorney qualifications. Throughout the discussion, they highlight the importance of authenticity in marketing and the need to adapt pitches for different contexts and audiences.

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In the fourth episode of How to Run a Law Firm in 2025, Mathew and Lauren discuss their approaches to law firm marketing and client acquisition. They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication. Both eschew traditional “About Me” pages on their websites in favor of problem-focused content. Their marketing approaches differ: Kerbis focuses on in-person networking and community involvement, while Lester emphasizes video content and YouTube presence. They discuss the importance of creating content that provides value to potential clients, whether through educational videos, podcasts (like Kerbis’ “Law for Kids Podcast”), or newsletters. Both emphasize the benefits of batch content creation and maintaining consistent posting schedules. They stress the importance of authentic marketing that aligns with an attorney’s genuine interests and values, rather than using aggressive sales tactics.

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Law firm partners Damien Weinstein and Brian Klein discuss their journey of founding Weinstein + Klein, a New Jersey-based firm, after leaving their previous positions at larger firms about six years ago. The two attorneys share their early experiences of starting a firm with minimal resources and learning through trial and error. They emphasize their focus on being a good business rather than just a good law firm, with Weinstein handling corporate transactional work and Klein focusing on employment law and litigation.

The partners detail their recent transition to a subscription-based billing model, moving away from traditional hourly billing. They explain how they discovered this model when a client requested a flat monthly fee, and how they've since refined their approach to include regular client updates, proactive communication, and will incorporate comprehensive monthly summaries of work performed. While they acknowledge some challenges in convincing established clients to switch to the subscription model, they highlight the benefits, including better client relationships, more proactive legal work, and the ability to provide value beyond traditional legal services. The partners note that their subscription model allows them to serve as fractional general counsel for small and mid-sized businesses at a cost significantly lower than hiring traditional in-house counsel.

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In the third episode of How to Run a Law Firm in 2025, Mathew and Lauren discuss how lawyers can continuously learn and stay updated. They explore various resources for both legal and business knowledge, emphasizing the importance of finding trustworthy content. Mathew discusses using bar association memberships and Lexology for legal updates, while both hosts stress the value of learning from non-legal business resources. They recommend podcasts like “This Week in Startups,” newsletters like Justin Welsh’s “Sad Saturday Solopreneur,” and mention valuable legal resources like MyShingle.com and Laura Frederick’s “How to Contract.” They share their content consumption strategies, with Lauren preferring reading and podcasts like “Business Made Simple” and “Online Marketing Made Easy,” while Mathew listens to podcasts during daily activities like driving and household chores. They emphasize the importance of being selective with content, unsubscribing from unnecessary sources, and finding ways to efficiently consume information through methods like speed listening and time blocking.

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In the second episode of How to Run a Law Firm in 2025, Mathew and Lauren have a candid discussion about the importance of law firm naming decisions and practice pivots. The hosts share their experiences with different naming approaches - one chose a traditional surname-based name while the other opted for a descriptive name reflecting their niche. They explore how firm names can impact client perceptions, marketing, and the ability to pivot services later. The discussion then shifts to the challenges and process of pivoting law practices, emphasizing that such changes often take significant time and careful consideration. Lauren describes transitioning from family law to estate planning, tax, and prenups after nine years, motivated by burnout and work-life balance concerns. Mathew shares how he “burned the boats” and how it was hard to build a practice inside another law firm. They highlight the importance of having a support system when making major practice changes, the value of continuing legal education resources for learning new practice areas, and the need to overcome the sunk cost fallacy when considering a pivot. The hosts emphasize that while changing direction in legal practice requires intentionality and preparation, it is entirely achievable and can lead to greater professional satisfaction.

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Attorneys Mathew Kerbis and Lauren Lester kick off their joint series on How to Run a Law Firm in 2025!

In a candid discussion about choosing business entities for law firms, Mathew and Lauren share their experiences and insights for new lawyers starting or running their own practices. Both initially chose to form LLCs, with Lauren using Google for research nine years ago and Mathew following the example of previous firms where he worked and checking with his state’s Supreme Court. They emphasize that while the entity choice is important, new lawyers shouldn’t let perfect be the enemy of good enough when starting out. Both started as single-member LLCs with pass-through taxation. Lauren transitioned to S corporation taxation status years later while Mathew is planning to do so in the near future. They stress the importance of working with CPAs for tax matters, maintaining separate business and personal finances, and building up a financial cushion before taking regular payments from the business. The key takeaway is that lawyers don’t need to choose S corp status immediately when forming a LLC, as the entity taxation structure can be changed later when it makes financial sense (in consultation with a CPA).

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

I’m thrilled to be joined by Lauren Lester of A Different Practice in a special joint series on how to run a law firm in 2025!

Here’s the trailer with a lot more to come starting next week.

__________________________

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Happy New Year!

It was a banner year for Law Subscribed. We crossed 100 episodes and got high quality and high profile guests for the podcast.

There are a lot of new subscribers to Law Subscribed so I wanted to welcome the new folks and provide some updates to longtime subscribers.

I’ve updated paid subscriber benefits to get shows early, and I plan on hosting office hours for paid-only subscribers in 2025. You can join the paid membership to Law Subscribed for only $9/month or $90/year at https://www.lawsubscribed.com/subscribe. I don’t know what this will look like for free subscribers, but know that shows will still air on Fridays free for all.

I’m going to test out Substack’s feature that lets me gift temporary paid benefits to free subscribers. If you’re interested in getting those benefits, I’m going to give them to the first 5 people who respond to this email or post a comment to this page at www.lawsubscribed.com/happynewyear2025.

I’m taking a break from mainline episodes through the holiday and new year season, and I’ve got some exciting changes planned for 2025. My most downloaded episodes are those related to how to actually start and run a subscription-based law practice. I’ll still bring you interviews, but I’ll be focusing on creating more of that content next year.

I’ve also got some great LinkedIn Live’s scheduled for 2025 with new and returning guests, so make sure to follow me there. I’ve also started to upload my backlog of videos to YouTube. You can subscribe to my YouTube channel at https://youtube.com/@lawsubscribed.

Tune in next week for a promo of the special series I’m running in 2025 with a special co-host of a great legal podcast, and again, Happy New Year!

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Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.