Laying Your Storytelling Foundation Know Your Customers

How you communicate your story is just as important as the story itself. To tradies, their day-to-day tasks are just part of their job, but this is actually interesting information to potential customers. What you say and how you can say it can be the deciding factor between you and your competitor.This week, we have the second episode in the Building Trust and Rapport by Becoming a Great Storyteller series. We invited Story Sales Machine’s Bill Mueller to continue where we left off and talk ...