Welcome to the Hey Docs! Podcast with your host Jill Allen.

Today, we’re discussing the vital role lead management plays in the success of orthodontic practices. We’re joined by the founder of LeadSigma, Scott Hansen, to help us break it all down. From speeding up lead follow-up to leveraging AI and automation, we’ll cover what practices can do to streamline the new patient process while keeping a personal touch. Get ready for some actionable insights on how to effectively convert leads into patients and stay ahead in this ever-evolving industry!

Let’s get started!


Summary

In this engaging conversation, Scott Hansen shares insights on lead management in orthodontics, emphasizing the importance of speed, frequency, and consistency in converting leads into patients. He discusses the evolution of Lead Sigma, the role of automation and AI in enhancing patient experiences, and offers practical advice for practices to improve their lead follow-up strategies. The conversation also touches on overcoming resistance to new technologies and the future of AI in the industry.


https://leadsigma.com/
https://www.instagram.com/leadsigma/
https://twitter.com/LeadSigma
https://www.facebook.com/leadsigma/
https://www.linkedin.com/in/scott-hansen-4393a417/



Takeaways

• Scott grew up in an orthodontic practice and managed it successfully.
• Lead Sigma was created to help practices manage leads effectively.
• Speed, frequency, and consistency are crucial for lead conversion.
• Practices should follow up with leads multiple times for better results.
• AI can enhance patient experiences without replacing human interaction.
• Automation can streamline the lead management process significantly.
• Practices need to prioritize lead follow-up to maximize ROI.
• Understanding the cost of lead generation is essential for practices.
• AI tools can help practices manage missed calls and appointments.
• Continuous improvement in lead management can drive practice growth.

Chapters

00:00 Introduction to Scott Hansen and Lead Sigma
02:57 The Evolution of Lead Management in Orthodontics
06:03 Importance of Speed, Frequency, and Consistency in Lead Conversion
09:06 Strategies for Effective Lead Follow-Up
12:02 The Role of Automation and AI in Patient Management
15:12 Overcoming Resistance to New Technologies in Practices
17:51 The Future of AI in Enhancing Patient Experience
21:02 Advice for Practices to Stay Ahead of the Curve
24:07 Speed Round with Scott Hansen



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SmileSuite - http://getsmilesuite.com/

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

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Episode Credits: 

Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero