In this episode, Jon offers a deep dive into lead generation strategies for small to solo architecture practice owners. Jon highlights the significance of lead generation in avoiding the feast and famine cycle common to many businesses, emphasising the importance of both inbound and outbound leads. He busts common myths surrounding lead generation and outlines various misconceptions, such as the overreliance on social media for leads. The episode provides practical advice on generating outbound leads, including understanding the difference between cold, warm, and hot leads, utilising a strategy that aligns with business goals, and avoiding common mistakes like failing to schedule lead generation time. Jon shares tactics tailored to different types of leads and stresses the importance of conversations in converting leads to customers.

Episode Highlights...

00:00 Introduction to Lead Generation

00:46 Understanding Lead Generation Basics

02:17 Debunking Common Myths About Lead Generation

02:52 Inbound vs. Outbound Leads: What You Need to Know

05:56 Strategies for Generating Outbound Leads

06:43 Identifying and Nurturing Different Types of Leads

08:14 Common Mistakes in Lead Generation and How to Avoid Them

14:54 Effective Tactics for Engaging Hot and Cold Leads

21:54 Concluding Thoughts and Next Episode Teaser

Key Takeaways...

👉 Importance of Lead Generation: Lead generation is essential for maintaining a consistent stream of potential clients and to avoid cycles of feast and famine.

👉 Inbound vs. Outbound Leads: Inbound leads come to you passively and you have little control over their quality and frequency. Outbound leads require proactive outreach by you or your team but can lead to more consistent lead generation.

👉 Lead Nurturing: Recognise and nurture leads based on their level of familiarity with you and their readiness to become paying customers (cold, warm, and hot leads).

👉 Avoid Common Mistakes: Like focusing only on cold leads, not scheduling time for lead generation, and being reactive instead of proactive.

👉 Lead Tracking and Follow-Up: Track leads and follow up with them. Use a CRM system or a simple method like a spreadsheet to manage and nurture leads effectively.

👉 Have a strategy: Develop a lead generation strategy aligned with your business goals. Use the right tactics to attract and nurture cold leads, and convert hot leads into customers.

👉 Use The Right Tactics: Implementing tactics like creating valuable content for cold leads and engaging in high-touch, proactive outreach for hot leads to convert leads into customers.

👉 Conversations Lead to Conversions: Invite your leads into conversation with you to understand their needs, intent, and move them towards becoming customers.

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In The Next Episode...

Next time Jon chats with Ronda Jackson about getting paid on time and recovering debts.