Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, Founder and CEO of 3C Ventures. They discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares insights on content creation, commerce, and his vision for 3C Ventures' future.

Here are the key talking points from the episode:

• Evolution of CES and creation of C Space
• Impact of AI on marketing and technology
• Agency landscape and consolidation trends
• Role of content in driving commerce
• Evolving CMO-CEO relationship
• Growth and Future of 3C Ventures

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