Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. Recorded during CES in Las Vegas, they discuss the evolution of Las Vegas as a global destination, the impact of major events like Formula One and CES, and how the city's DNA of hospitality shapes its marketing approach. Kate shares insights on destination marketing, leadership philosophy, and the future of Las Vegas as a sports and entertainment capital.

Here are the key talking points from the episode:

• Evolution of Las Vegas from gaming to global entertainment destination
• Impact of major events like CES, Formula One, and Super Bowl
• The role of innovation and technology in destination marketing
• Leadership philosophy and the importance of hospitality
• Future developments and opportunities for marketers
• Social media strategy and global brand building
• The significance of live experiences in modern marketing

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