For Christine Mikhael, taking charge of an iconic and legendary brand didn't feel like taking on more than she can handle — it was an opportunity to drive real change across the real estate industry. In this special International Women's Day episode, the chief executive of the LJ Hooker Group sits down with Grace Ormsby to share how her passion for the real estate industry grew its roots in the early years of her life and how her experiences in different roles, as well as in different parts of the world, prepared her for the leadership role she stepped into 12 months ago. Now at the forefront of a new chapter of growth for the network, Christine explains the process behind creating a sustainable and at-scale expansion strategy, the core values that underpin the brand's legacy, and emphasises that any internal transformation should also put into perspective a brighter vision for the industry itself.

In this episode, you will hear:

• How technology has transformed the real estate industry
• Why human connection and customer experience remain the core values of service
• What values should be at the centre of a business growth strategy

Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.