Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US.

Shane Morris is the Business Development Director in GS1 US and in this video, he starts by introducing GTINs and discussing their role in identifying products online. He then shares how to get a GTIN code for a new product and the benefits of using GTIN codes in Google Ads.

He also talks about the other marketing platforms where GTINs from GS1 US are needed, as well as where you can learn more about GTINs and the GS1 US system.

So if you're interested in learning more about GTINs and how they can help your eCom Google Ads campaigns, be sure to watch this video. Thanks for tuning in!

Learn more about GS1 US here: https://www.gs1us.org

Related video:

GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss

0:00 Intro

0:34 Learn About GTINs for Google Ads With Shane Morris of GS1 US

7:41 How to get a GTIN code for a new product

12:12 Key benefit of the GTIN code in Google Ads

15:45 Two most common GTIN types

17:41 Work with the best Google Ads agency on the planet

20:47 Other marketing platforms where GTINs from GS1 US are needed

24:20 Where to learn more about GTINs and GS1 US

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