Learn Marketing

Learn Marketing

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Learn Marketing episodes

  • S5C7A4 What are stars in the BCG matrix?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 7: BCG Matrix

    Abstract 4

    What are stars in the BCG matrix? Stars consume a significant amount of cash but also generate large cash flows. As the market matures and the products remain successful, stars will migrate to become cash cows. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C7A3 What is a dog in the BCG matrix?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 7: BCG Matrix

    Abstract 3

    What is a dog in the BCG matrix? A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C7A2 What are the cash cows?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 7: BCG Matrix

    Abstract 2

    What are the cash cows? A cash cow, in business jargon, is a venture that generates a steady return of profits that far exceeds the outlay of cash required to acquire or start it. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C7A1 What is the BCG matrix?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 7: BCG Matrix

    Abstract 1

    What is the BCG matrix? The Boston Consulting Group's (BCG) growth-share matrix is a planning tool that employs graphical representations of a company's products and services to assist management in determining what to keep, sell, or spend. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C6A7 🎯 Porter's Five Forces Example: Uber

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 7

    Porter's Five forces Example: Uber
    Uber has emerged as a major cab service, operating in more than 900 metropolitan areas worldwide and employing more than 22,800 people worldwide. Let's take a look at porter's five forces example Uber to understand that.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    5 min
  • S5C6A6 What is the threat of substitute products?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 6

    What is the threat of substitute products? Companies are concerned that substitute products or services may displace their own. The threat of substitution is high when rivals, or companies outside the industry, offer more attractive and/or lower-cost products. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C6A5 What is the bargaining power of buyers?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 5

    What is the bargaining power of buyers? The Bargaining Power of Buyers, one of the forces in Porter’s Five Forces Industry Analysis framework, refers to the pressure that customers/consumers can put on businesses to get them to provide higher quality products, better customer service, and/or lower prices. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C6A4 What is the bargaining power of suppliers?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 4

    What is the bargaining power of suppliers? The Bargaining Power of Suppliers, one of the forces in Porter's Five Forces Industry Analysis Framework, is the mirror image of the bargaining power of buyers and refers to the pressure that suppliers can put on companies by raising their prices, lowering their quality, or reducing the availability of their products. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C6A3 What is the threat of new entrants?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 3

    What is the threat of new entrants? The threat of new entrants is the risk a new competitor creates for current companies within an industry. This occurs when a new company begins selling a similar product or service as an existing company. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S5C6A2 What is a competitive rivalry?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 6: Porter's Five forces

    Abstract 2

    What is a competitive rivalry? Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.