The Hard Way With Joe De Sena

Learning from Failures with Inventor Pete Holman / DEKA


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"I just can't see investing in a business where the product is a stick with a cord," an investor told Pete Holman. Today, that stick with a cord is sold across the globe and is known as the TRX Rip Trainer.

SpartanUp DEKA series host Jarod Cogswell talks with Pete about some of his biggest failures - both athletically and professionally. In this episode, you'll learn…

-What athletic failure did Pete learn the most from?

-How Pete rebounded after the aforementioned investor told Pete that his idea wasn't worth investing in

-How injuries led to Pete's career as a physical therapist

-The three most influential people in Pete's life

About Pete Holman:

Pete's accreditation as a Certified Strength and Conditioning Specialist through the NSCA, has enabled him to work with professional athletes and strength coaches from the MLB, NFL, NBA, UFC, X-Games and SunEnergy1 race car team: most notably Pittsburgh Steelers Hall of Famer Jerome "The Bus" Bettis and 8 time X-Games and Olympic gold medalist, Mike Schultz. Pete presents for IDEA FIT (the largest continuing education provider for personal trainers in the world,) writes for IDEA Fitness Journal, PTontheNet, STACK magazine and IronMan Magazine and has appeared on national tv shows such as the Dr's and the Steve Harvey show.

Pete's dedication to advancing the fitness industry and his entrepreneurial spirit has inspired him to create multiple products that impact fitness enthusiasts and athletes worldwide. His first product, The Functional Training Rack, was licensed to Perform Better in 2008 and inspired "hoop" platforms for current stability ball rack designs. His second product, the RIPCORE-FX, was acquired by TRX and is now referred to as the TRX Rip Trainer. The Rip Trainer has grossed over $20 million in worldwide sales and continues to be a leading rotational training modality used by athletes such as Steph Curry, Phil Mickelson and Drew Brees. His latest product, a plate loaded Hip Thrust machine called the Glute Drive, was licensed to Nautilus and is currently their number one selling commercial strength product, selling over 2000 units in its first year.

Pete recently authored his first book, a fictional piece called CRUZ, published by Scriptor publishing. The book is an homage to athletic development, coaching, mentorship and the underdog in us all.

Connect with Pete:

-Website: PH1Performance.Com

-Twitter: @PeteHolman1

-Instagram: @PeteHolman1

SPONSOR

This episode of Spartan Up! is brought to you by Better Help. Save 10% on your first month by going to BetterHelp.Com/Spartan.

SUBSCRIBE:

Apple Podcasts: http://bit.ly/SpartanUpShow

YouTube: http://bit.ly/SpartanUpYT

Spotify: https://open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt

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CREDITS:

Producer: Ryan Warner

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams

© 2021 Spartan

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The Hard Way With Joe De SenaBy Joe De Sena

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