I don’t care about leaving money on the table. 

I don’t care about “maximising” my revenue” or getting the “most” out of every day. 

Here’s what I do care about: 

Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers.

I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening. 

I care about feeling free – really, truly free. Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in  an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday. 

I care about life. 

And living it, unconventionally and messily.

And having fun. 

And being the poster girl for living free. 

And above all? 

After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of that at the altar of some arbitrary revenue goal that won’t even give me more of what I want. 

That’s why I have the business I (now) do. 

And the values I (now) have. 

And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ®

In this week's podcast, I'll be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.