The following guest sits down with host Justin White:

•   Danny Velazquez – Mortgage Loan Originator, GFL Capital


Breaking Down Barriers and Opening Doors to Homeownership for Hispanic Borrowers

Danny Velazquez is changing the narrative for Hispanic homeownership, and he believes other loan originators can help do the same. How can mortgage LOs better serve their Hispanic community and cater to one of the fastest-growing demographics of homebuyers? Listen to Episode 62 of Good. Better. Broker. as Danny explains his strategy, including his decision to do all of his social media posts in Spanish.

In this episode of the Good. Better. Broker. podcast, you’ll learn why there is so much opportunity for mortgage loan originators who treat the Hispanic community with empathy.


In this episode, we discuss ...

•   2:00 – How Danny’s background impacts his efforts to help the Hispanic community
•   2:56 – The importance of being able to speak Spanish as a loan originator
•   3:48 – Why Danny chose to do all of his social media posts in Spanish
•   4:58 – Obstacles Danny has seen Hispanic clients encounter
•   6:13 – How Danny helps Hispanic borrowers see what their options look like
•   7:06 – Hispanic homeowners living in multi-generational households
•   8:00 – How Danny speaks during variations of Spanish based on where borrowers are from
•   8:37 – Danny’s social media strategy
•   9:32 – How doing social media in Spanish is helping Danny appeal to younger borrowers
•   12:12 – Danny’s impressions of Generation Z borrowers
•   13:53 – Why Danny believes every broker shop needs a Spanish-speaking loan originator
•   15:20 – Referral opportunities that come from Danny’s closed clients
•   15:56 – Danny’s message for other loan originators on working with Hispanic borrowers


Show Contributor:

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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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