A 17 year old completely destroyed me at a party recently.

I told him I hadn’t had a drink for 12 years and he hit me with: “That’s really boring.”

Then came the knockout punch: “I bet you’re fun at parties.”

Honestly, it made me laugh.

But once the dust settled, it got me thinking about just how deeply ingrained our cultural beliefs around alcohol really are. Before he’s even legally allowed to drink, he already believes alcohol equals fun and not drinking equals boring.

So in this episode, I decided to properly challenge that idea once and for all.

And spoiler alert… I think we’ve got this whole thing completely backwards.

What you’ll learn:

• Why society teaches us that alcohol equals fun from a very young age

• The “bore-off” exercise that completely reframes drinking

• How alcohol quietly creates many of the things we find boring in life

• Why alcohol-free living creates more energy, joy, confidence, and connection

• How to challenge the beliefs that keep you stuck in the drinking cycle

Timestamps:

00:00 – 03:00 Graduations, retreats, documentaries, and a huge week ahead

03:00 – 05:00 The 17 year old who called me boring

05:00 – 08:00 The “bore-off” and redefining what boring really means

08:00 – 11:00 Why alcohol creates the very problems it pretends to solve

11:00 – End Why alcohol-free living is actually the most exciting adventure of all

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)

If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).

Let’s do this.