If you're trying to break into the luxury wedding market, are you doing it the right way?
In this episode of The Level Up Podcast, Rosemary Hattenbach of Rosemary Events shares hard-earned insights from 23+ years in the industry. From working with A-list directors in film production to planning high-end weddings worldwide, Rosemary reveals why paying your dues, mastering etiquette, and building trust with planners are non-negotiables for success.
If you're a wedding photographer or filmmaker looking to book luxury clients, network with top-tier planners, and elevate your brand, this episode will give you the roadmap to long-term success.
In this episode, we cover:
✔️ How film production experience translated into luxury wedding planning
✔️ Why jumping into the luxury market too soon can backfire
✔️ The #1 reason top planners only refer vetted vendors
✔️ How building relationships—not cold pitching—creates real opportunities
✔️ Why luxury clients expect professionalism, etiquette, and discretion
✔️ Common mistakes photographers & videographers make at high-end weddings
✔️ How pricing, branding, and networking influence long-term industry success
💬 What’s the biggest lesson you’ve learned about working in luxury weddings?
DM us on Instagram @TheLevelUpCo or drop your thoughts in the comments on YouTube!
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Timestamps:
00:00 – 05:00 | Introduction
12:01 – 20:00 | Paying Your Dues & Mastering the Luxury Space
20:01 – 30:00 | Breaking Into the Luxury Market the Right Way
30:01 – 40:00 | Professionalism, Etiquette & Avoiding Common Mistakes
40:01 – 48:00 | Pricing, Trust, & Long-Term Success
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
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The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/