Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon owners, you were forced to think outside of the box to create a stream of revenue when in salon services weren’t an option, and a lot of this creativity went into strategizing retail sales. Retailing is such a huge income opportunity in our industry that many salons and stylists are missing out on.

In this Digital Debrief, Scott and Sarah cover why retail is not only important but imperative in your salon business, how to sell without feeling salesy, how to use social media to increase retail sales, and how to boost morale and make retailing exciting for your team.

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