Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!

Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about:

- Your customer’s journey with your product brand

- Digital Advertising in 2024 and the importance of optimizing conversion

- Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list

- How to nurture your customer beyond the boring welcome sequence

- Understanding key data metrics that empower you to make smart marketing decisions

You are definitely going to want to take notes while you listen in to the chat!

About Jessica!

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.

Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners

Connect with Jessica:

Website

eCommerce Badassery Podcast

Instagram

The Lounge eCommerce Marketing Membership

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